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King Shepherds

About Us

Introducing World of Dogz

Owning a dog can be confusing. We get it!

World of Dogz is a website created by dog lovers, pet professionals, and enthusiasts sharing expertise and knowledge on dogs.

We simplify dog ownership and care to help you navigate the everyday ups and downs of dog parenting.

With hundreds of breed guides, all aspects of dog care and training, and real-life and practical tips for beginners, we provide trustworthy, clear, and helpful advice on adopting and caring for dogs from experts in the field.

World of Dogz helps hundreds of thousands of users each month find the information they need to provide the best possible life for their dogs.

Our Mission

Since 2014, we have been working hard to make the world a better place for dogs and improve their lives by providing reliable, authoritative, and practical advice and information to canine parents worldwide.

World of Dogz believes in the power of the human-dog bond and is dedicated to promoting responsible and loving dog ownership.

So far, our breed guides, training articles, nutrition, and care guides have helped more than 3 million people. However, our goal is to reach millions more and empower dog owners with the knowledge and resources they need to give their furry friends the best possible life.

We strive to be the go-to destination for information, inspiration, and community for all things canine, from choosing the right breed for your family to training, nutrition, care, health, and behavior.

Why We Are Trusted

Founded by Sharon Waddington in 2014, our writers and editorial team are composed of passionate dog lovers and experts worldwide. We are canine professionals with decades of experience in training, caring for, and rehabilitating dogs.

World of Dogz’s editorial team focuses on in-depth researched topics supported by reputable studies, citations, and references, including veterinarian-reviewed and fact-checked content.

This ensures we can provide reliable and authoritative breed, health, care and nutrition guides, and actionable training articles.

Every article is subject to our robust editorial process, which includes peer reviews, fact-checking, and ethical considerations by respecting privacy, avoiding conflicts of interest, and ensuring that all sources are appropriately cited and credited.

The result is a team of professional dog lovers producing scientifically referenced, accurate, and reliable information for your beloved pet.

World of Dogz In The News

World of Dogz is everywhere! We continue to be cited as a reliable source by online journalists and well-known pet companies who use us as a trusted source and frequently link to our articles. We have been recently featured in many major press publications and magazines, including:

Our Community

Our many subscribers, social media followers, and the World of Dogz editorial team make the collective online community of dog lovers. With our wealth of experience, we all share the same values and goals of educating millions of dog owners worldwide.

You can join our thriving social communities to meet like-minded dog parents here: 

Sharon Waddington – Founder and Editor-in-Chief

Let me introduce myself: I am Sharon, the founder, and Editor-in-Chief here at World of Dogz. Dogs have been my lifelong passion, and I am honored to be able to share my knowledge and experiences with fellow dog enthusiasts. Simply put, my heart belongs to dogs!

A few years ago, I bought my first dog, a beautiful female German Shepherd named Willow. Raising a German Shepherd is a journey filled with ups and downs, but the challenges make it all the more rewarding. At first, I made some mistakes, but I didn’t let that discourage me. Instead, I used those experiences as opportunities to learn and grow, and I became a better dog parent.

Although I had never owned a dog before, you might be curious why I chose the German Shepherd breed, aside from being one of the most popular breeds worldwide.

As a former British Police Officer with almost 30 years of service in England, I had the pleasure of working with and being in the company of Police German Shepherd Dogs. During those years, I developed a deep appreciation and affection for this magnificent breed.

Throughout my policing years, I had numerous experiences working alongside brave and skilled Police German Shepherds and their handlers. These are just a few of the many unforgettable moments:

  • Assisting dog officers with their training of new search and tracker dogs, including hiding in the woods wearing protective bite sleeves, waiting for the dog to sniff me out! Scary? I’ll say!
  • Helping to train new dogs during public order training by introducing them to a mock riot situation, complete with loud explosions, fire, and crowd noise.
  • Working UK football (soccer) matches with the Police German Shepherds, dealing with public order situations, including large-scale disturbances and violence.
  • Working main events, such as concerts and political demonstrations, alongside the dogs to help protect life and prevent crime and disorder.
  • Being involved in foot chases supporting the dogs in tracking fleeing thieves, robbers, or house-breakers. Great fun, especially during the dead of night!
  • Assisting the German Shepherds in drug searches of both suspects and premises. It certainly was a good feeling if you had missed something – and the dog then went on to find it!

Now, I want to share my knowledge and insights with you so that you can avoid the same pitfalls and enjoy a fulfilling journey with your furry companion. Together, we can create a community of informed and passionate dog lovers committed to providing the best possible care for our beloved four-legged friends.

What Makes Me Tick

A portion of the profits generated from the website is donated to The Royal Society for the Prevention of Cruelty to Animals (RSPCA). This animal charity holds a special place in my heart. They tirelessly work towards ensuring that all animals live a life free from pain and suffering through their commendable efforts in rescue, rehabilitation, and rehoming.

I also recently had the fantastic opportunity to fund animal rescues from the Life with Equality Charitable Trust based on the outskirts of Chennai, Tamil Nadu, India. This rescue quickly captured my heart when I witnessed their incredible efforts in rescuing animals with traumatic histories.

Their mission of creating an abuse-free and safe environment for all creatures resonates with me deeply, and I am proud to support their cause.

I understand that not everyone can raise a rescue dog, but there is still an incredible opportunity to virtually adopt a dog and welcome them into your family. The shelter takes care of the dog’s expenses for their upkeep and medical needs, allowing you to provide a loving home and become a part of their journey towards a better life.

Let’s Make a Difference Together!

My love for animals goes beyond just owning a dog. It extends to supporting organizations that share the same passion for animal welfare. By donating to animal organizations and rescues, I do my part to ensure that animals receive the care and love they deserve.

I encourage everyone to join me in supporting these or similar organizations to positively impact our furry friends’ lives. Together, we can create a world where all animals are treated with kindness and compassion.

So come and explore my website, and let’s embark on this exciting journey together!

Important Disclaimer: The content on this website is provided for informational and educational purposes only and is not intended to be a substitute for professional veterinary advice, diagnosis, or treatment. The information presented here should not be used to diagnose or treat a health problem or disease in your dog without consulting a qualified veterinarian. For more information, go to the Terms and Conditions.

If you want to contact us, please go to the contact page or email us at [email protected].

We’re also available by Phone (020) 3432 6108 during our operating hours: Monday-Friday, from 9:00 am to 5:00 pm BST.

Address: Suite 2670, Unit 3A, 34-35 Hatton Garden, Holborn, London, EC1N 8DX